Heel Quik · Brandmark & Social Avatar — Crop Directions

All crops are the Adobe-vectorized primary logo. No new artwork needed — just the right window.

Existing — for reference

Existing social avatar on white
Current Social Avatar
Cream on white — poor contrast, wrong background
Existing brandmark
Current Brandmark
Rough distress texture, loose composition
HQ Monogram
Current HQ Monogram
H reads like a 1, Q tail too large — not a strong mark

Social Avatar Options — all on ink, vectorized from primary

A · Full Composition
Both shoes + wordmark + EST. 1977. True 1:1 of primary.
B · Shoes + Wordmark
Crops the EST. 1977 groundline. Tighter mark.
C · Tight Crop
Fills the square with shoe forms + script. Most impactful at small size.

Brandmark Options — sticker / patch / icon formats

D · Stiletto Side Only
Just the stiletto + "Heel" script portion. Loses the sneaker.
E · Both Shoes, Square
Full shoe composition, no groundline. Matches primary spirit best.
F · Upper Shoes Icon
Shoe bodies only — no text. Ultra-compact for favicon / watermark.